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Social Media Strategist Internship

OnNet provides fun for every netizen in the world with its Internet-based entertainment. In the virtual world based on the Internet, the pattern of entertainment is shifting toward a new paradigm. OnNet is currently producing a new type of Internet-based entertainment for everyone in the world. Visit our websites, www.gamescampus.com and www.onnetcorp.com, for more information.

Description

Do you have a strong passion for online games? We have an opening for an intern who will gain hands-on experience in managing social media and GamesCampus communities. The person’s contribution will help set the voice and strategy for OnNet USA. So what’s the ideal attitude in the candidate? Here’s a list: team-oriented, a go-getter, loves games, and loves social media. The position reports to the marketing team and the direct supervisor will be the marketing manager. You’ll have the support of all of the marketing players in the company.

Key Responsibilities:

  • Engage and provide great customer service to our online communities on social platforms
  • Prepare weekly statistical reports
  • Contribute to launching a brand new online game
  • Plus other supporting activities

Qualifications:

  • Experience playing games
  • Basic HTML skills
  • Social media smart, web-abled, and tech-savvy
  • Familiarity with using Microsoft Word, Powerpoint, Excel, Gmail
  • Basic social media knowledge and use of Facebook, YouTube, and Twitter.
  • Social personality with writing skills
  • Strong time management skills and the ability to prioritize tasks
  • Traditional and nontraditional marketing experience
  • Understanding of media campaigns that engage audiences
  • Fearless in researching for answers and asking for assistance

Pluses

  • Experience with the following tools:  Path, Pinterest, Instagram, Foursquare, Google +, TweetDeck, HootSuite, Web and social analytics tools

This position runs from mid-February to the end of April with a possibility of another 3 month extension. We’re looking for a person who can work Monday from 10am – 5pm, and 2 more days in the week from 10am – 4pm. (For your benefit, we recommend Tuesdays and Fridays as additional days.) That’s a total of 19 hours a week. OnNet USA is currently located in Sunnyvale, CA. Because our team is growing, we’ll be moving to North San Jose in March 2013.

While we can’t pay you millions of dollars we do have some cool perks: unlimited drinks, casual dress code, company snack days on Thursdays, college credit, and monthly team lunches. Plus we’re throwing in $600 a month.

How to apply: Email a cover letter, resume, three references to hyee@onnetcorp.com. If you’re selected for an interview, please be prepared for a 45 minute post interview basic writing and math test.

OnNet provides fun for every netizen in the world with its Internet-based entertainment. In the virtual world based on the Internet, the pattern of entertainment is shifting toward a new paradigm. OnNet is currently producing a new type of Internet-based entertainment for everyone in the world. Visit our websites, www.gamescampus.com and www.onnetcorp.com, for more information.

Description
Do you have a strong passion for online games? We have an opening for a Summer Intern who will gain hands-on experience in developing an overall marketing strategic plan and tactical plan for www.gamescampus.com, and launch an online video game. The person’s contribution will help set the marketing objectives of OnNet in the US. So what’s the ideal attitude in the candidate? Here’s a list: team-oriented, a go-getter, and loves games and marketing. The position reports to the marketing team and the direct supervisor will be the marketing coordinator. You’ll have the support of all of the marketing players in the company.

Key Responsibilities

  • Prepare a marketing plan and a general tactical plan for retention of gamers
  • Research gaming industry data
  • Formulate SWOT analysis
  • Generate editorial calendar for company
  • Prepare standard marketing tactical plan for a game
  • Contribute to launching a brand new online game in the summer/fall

Qualifications

  • Experience playing games
  • Research,  social media,  web, and tech-savvy
  • Basic familiarity with using Microsoft Word, Powerpoint, Outlook, and Excel
  • Social with great communications skills
  • Strong time management skills and the ability to prioritize tasks
  • Basic traditional and non-traditional marketing experience with an understanding of marketing plans and tools
  • Self-motivated and culturally adaptive
  • Fearless in asking questions and for assistance

This position runs from June to September. (Flexible start date.) We’re looking for a person who can work 40 hour weeks from 10am - 7pm for 12 weeks. OnNet USA is located in Sunnyvale, CA.

While we can’t pay you millions we do have some cool perks. We have unlimited drinks: coffee, soda, juice, and tea. Our dress code is casual. We have company snack days on Thursdays. Once a month we have team lunches provided by the office. We’re throwing in $250 a month.  We can work with your university/college for credit. Plus, this opportunity looks awesome on your resume and you’ll be developing your marketing skills.

How to apply

Email a cover letter, resume, three references to hyee@onnetcorp.com. Include in your cover letter the last online, pc, console, web-based, mobile, or board game you played and why.  Add the subject:  ”I want to be your Marketing Strategist Summer Intern!”

Originally published in 2009.

Oh, the drama over a nun and her gelato! For the second time, Antonio Fedirici Gelato Italiano pushes the limits of tasteful advertising. The first involved a possible tormented kiss between a priest and a nun. With Antonio Fedirici Gelato Italiano’s newest ad touching on the aspects of the Immaculate Conception, the company instigates the age-old controversial question, “What makes a great ad?” Judging ads is no easy task. Millions of social media, marketing, and creative professionals have their own perspectives on what makes advertising great, but it filters down to three agreed upon points:

  • relevance,
  • degree of originality,
  • and impact.

antonio federici nun gelatoIs Antonio Fedirici Gelato Italiano’s newest ad relevant to branding the gelato and generating sales?The ad touches on the aspect of Immaculate Conception, which is sacred to Catholicism. The company positions its yummy gelato as purely “conceived” and “unadulterated.” These descriptors are parallel themes between their gelato and the Immaculate Conception theory.

Is the ad original? As far as ads for gelato or ice cream are concern, the ad is extremely unique! Tying in religion to create an ad for gelato is very original.

Is the ad impactful? Does one even need to ask? There is enough controversy with the ad that it will be memorialized in the minds of all marketers and consumers. Crafting the ad campaign around the Immaculate Conception has triggered a massive response from consumers, and met the requirements for a great ad.

I believe that there is more than just the three known intersections for determining what is considered a great ad. Now what is not in this three-step analysis is the question, “Was it done tastefully?” This depends on the consumers of the ad. (The Advertising Standards Authority in the UK banned the ad, because a population of consumers is offended by the religious tone.)

As a social media marketing professional and a gelato lover, I found the campaign to be ho-hum. Tying in religion to gelato is still a little far stretch from relevance, but it does meet the three mainstream concepts. If you believe that the three criteria are enough that’s perfect. More or less the aim for the campaign was to generate controversy. But as a gelato lover, maybe they should try a “gelato is the cream of my life” campaign instead. I can imagine the campaign to be much more tasty.