I’ve seen and heard that Google can drive up to 90% of organic and referral traffic to a single website. Do I believe believe that Google is that powerful? Yes. So how should we marketers take advantage of Google’s search and display power to be on the top of the search list on the first page of Google? Here are six tactics with resources and a quick update to Google’s latest tweak of its algorithm.
1st rule of dominating on social + web: SEO optimization: What are your CORE keywords? http://bit.ly/zSrqPS
2nd rule of dominating SEO: What’s on your page? Here’s a nice guide. http://bit.ly/An0pNC.
3rd consideration of SEO: Are you on Google Merchant Shopping Center? http://bit.ly/z0ezzn
4th consideration for SEO: How is your client working with Google Places? http://bit.ly/xoQqth
5th thought on SEO: Have you used Google Plus for your client? http://bit.ly/AsySKO Try it!
Final consideration for dominating Google: How do you Youtube? http://bit.ly/Hd3Z3Y
2012 Update: Google Semantic Search http://on.mash.to/GUsiRM
Google revised their algorithm to be more semantic. Read this article for an overview. While we can’t view the algorithm, the tactics mostly stay the same. Remember to focus keywords on phrases to adapt for the change.
Plus forget about Google being a pure search engine. Hidden algorithm, cookies, and the integration of Google Plus weighs in on your personalized search. Whether or not you believe in Google’s “Do No Evil” motto, you’ll still want to know these tactics to get to the top of its first page.
View these tips and full page resources out on MentorMob.com.