rekre8.com

Google Adwords can be daunting for beginners, but the impact of Google’s network can provide quality leads and sales. Don’t miss this opportunity! So here are 10 tips that I’ve learned through trial and error, and advice. You can also view these 10 tips with resources at MentorMob. Lastly share. PPC is dynamic and not a static art and science. We all learn from one another.  

Tip 1 Google Adwords: Patience + calmness is key to lower CPCs + CPAs.

Tip 2 Create Search Image Ads for Google Adwords. “Riches in the Niches” method.

Tip 3 Make sure your landing page is optimized for leads or sales.

Tip 4 “PPC has a quicker impact than SEO for traffic,” @rso_consulting. Google and Yahoo!/Bing can bring leads and sales.

Tip 5 Set aside budgets for campaigns that meet your criteria and set aside budgets for testing.

Tip 6 Always have Google Adwords’ phone number. (866) 246-6453. Use it.

Tip 7 Keywords can be positive and negative. Remove negative search terms; save some money.

Tip 8 At the beginning of your campaign, run higher CPCs for one month. Grab enough traffic/data, and then fine tune.

Tip 9 Bulk it. You can upload ads, keywords and changes with Adwords Editor. Google’s greatest gift to SEM folks.

Final Tip for Adwords - Track conversions. Google Adwords’ most important feature.

Google Adwords is always changing. New features popup and you wouldn’t even notice it. So don’t fear! Dive in and play.

With @outlawemily kick’n it with Daisy the dog @sfnewtech #sfnt – at SF NewTech with Emily – See on Path.

Social Media Strategist Internship

OnNet provides fun for every netizen in the world with its Internet-based entertainment. In the virtual world based on the Internet, the pattern of entertainment is shifting toward a new paradigm. OnNet is currently producing a new type of Internet-based entertainment for everyone in the world. Visit our websites, www.gamescampus.com and www.onnetcorp.com, for more information.

Description

Do you have a strong passion for online games? We have an opening for an intern who will gain hands-on experience in managing social media and GamesCampus communities. The person’s contribution will help set the voice and strategy for OnNet USA. So what’s the ideal attitude in the candidate? Here’s a list: team-oriented, a go-getter, loves games, and loves social media. The position reports to the marketing team and the direct supervisor will be the marketing manager. You’ll have the support of all of the marketing players in the company.

Key Responsibilities:

• Engage and provide great customer service to our online communities on social platforms
• Prepare weekly statistical reports
• Contribute to launching a brand new online game
• Plus other supporting activities

Qualifications:

• Experience playing games
• Basic HTML skills
• Social media smart, web-abled, and tech-savvy
• Familiarity with using Microsoft Word, Powerpoint, Excel, Gmail
• Basic social media knowledge and use of Facebook, YouTube, and Twitter.
• Social personality with writing skills
• Strong time management skills and the ability to prioritize tasks
• Traditional and nontraditional marketing experience
• Understanding of media campaigns that engage audiences
• Fearless in researching for answers and asking for assistance

Pluses

• Experience with the following tools:  Path, Pinterest, Instagram, Foursquare, Google +, TweetDeck, HootSuite, Web and social analytics tools

This position runs from mid-February to the end of April with a possibility of another 3 month extension. We’re looking for a person who can work Monday from 10am – 5pm, and 2 more days in the week from 10am – 4pm. (For your benefit, we recommend Tuesdays and Fridays as additional days.) That’s a total of 19 hours a week. OnNet USA is currently located in Sunnyvale, CA. Because our team is growing, we’ll be moving to North San Jose in March 2013.

While we can’t pay you millions of dollars we do have some cool perks: unlimited drinks, casual dress code, company snack days on Thursdays, college credit, and monthly team lunches. Plus we’re throwing in $600 a month.

How to apply: Email a cover letter, resume, three references to hyee@onnetcorp.com. If you’re selected for an interview, please be prepared for a 45 minute post interview basic writing and math test.

OnNet provides fun for every netizen in the world with its Internet-based entertainment. In the virtual world based on the Internet, the pattern of entertainment is shifting toward a new paradigm. OnNet is currently producing a new type of Internet-based entertainment for everyone in the world. Visit our websites, www.gamescampus.com and www.onnetcorp.com, for more information.

Description

Do you have a strong passion for online games? We have an opening for a summer intern who will gain hands-on experience in developing a Facebook page for GamesCampus USA and OnNet Corp USA, and growing our Twitter online presence for @onnetusa and @gamescampus. The person’s contribution will help set the voice and strategy for OnNet USA. So what’s the ideal attitude in the candidate? Here’s a list: team-oriented, a go-getter, and loves games and social media marketing. The position reports to the marketing team and the direct supervisor will be the marketing coordinator. You’ll have the support of all of the marketing players in the company.

Key Responsibilities

• Prepare a general tactical plan for engaging and increasing gamers on our social platforms
• Engage and provide great customer service to our online communities on social platforms
• Develop a database of game influencers
• Generate a social media editorial calendar for the company
• Prepare weekly statistical reports
• Contribute to launching a brand new online game in the summer/fall

Qualifications

• Experience playing games
• Social media smart, web-abled, and tech-savvy
• Basic familiarity with using Microsoft Word, Powerpoint, Outlook, Excel, Facebook, Youtube, LinkedIn, and Twitter. Huge plus for you if your familiar with the following: Path, Pinterest, Instagram, Foursquare, Google +, Any blogging platforms
• Social with great communications skills
• Strong time management skills and the ability to prioritize tasks
• Basic non-traditional marketing experience with an understanding of social media
• Self-motivated and culturally adaptive
•  Fearless in asking questions and for assistance

This position runs from June to September. (Flexible start date.) We’re looking for a person who can work 40 hour weeks from 10am - 7pm for 12 weeks. OnNet USA is located in Sunnyvale, CA.

While we can’t pay you millions we do have some cool perks. We have unlimited drinks: coffee, soda, juice, and tea. Our dress code is casual. We have company snack days on Thursdays. Once a month we have team lunches provided by the office. We’re throwing in $250 a month.  We can work with your university/college for credit. Plus, this opportunity looks awesome on your resume and you’ll be developing your social media marketing skills.

How to apply

Email a cover letter, resume, three references to hyee@onnetcorp.com. Include in your cover letter the last online, pc, console, web-based, mobile, or board game you played and why.  Add the subject:  ”I want to be your Social Media Strategist Summer Intern!”

OnNet provides fun for every netizen in the world with its Internet-based entertainment. In the virtual world based on the Internet, the pattern of entertainment is shifting toward a new paradigm. OnNet is currently producing a new type of Internet-based entertainment for everyone in the world. Visit our websites, www.gamescampus.com and www.onnetcorp.com, for more information.

Description
Do you have a strong passion for online games? We have an opening for a Summer Intern who will gain hands-on experience in developing an overall marketing strategic plan and tactical plan for www.gamescampus.com, and launch an online video game. The person’s contribution will help set the marketing objectives of OnNet in the US. So what’s the ideal attitude in the candidate? Here’s a list: team-oriented, a go-getter, and loves games and marketing. The position reports to the marketing team and the direct supervisor will be the marketing coordinator. You’ll have the support of all of the marketing players in the company.

Key Responsibilities

• Prepare a marketing plan and a general tactical plan for retention of gamers
• Research gaming industry data
• Formulate SWOT analysis
• Generate editorial calendar for company
• Prepare standard marketing tactical plan for a game
• Contribute to launching a brand new online game in the summer/fall

Qualifications

• Experience playing games
• Research,  social media,  web, and tech-savvy
• Basic familiarity with using Microsoft Word, Powerpoint, Outlook, and Excel
• Social with great communications skills
• Strong time management skills and the ability to prioritize tasks
• Basic traditional and non-traditional marketing experience with an understanding of marketing plans and tools
• Self-motivated and culturally adaptive
• Fearless in asking questions and for assistance

This position runs from June to September. (Flexible start date.) We’re looking for a person who can work 40 hour weeks from 10am - 7pm for 12 weeks. OnNet USA is located in Sunnyvale, CA.

While we can’t pay you millions we do have some cool perks. We have unlimited drinks: coffee, soda, juice, and tea. Our dress code is casual. We have company snack days on Thursdays. Once a month we have team lunches provided by the office. We’re throwing in $250 a month.  We can work with your university/college for credit. Plus, this opportunity looks awesome on your resume and you’ll be developing your marketing skills.

How to apply

Email a cover letter, resume, three references to hyee@onnetcorp.com. Include in your cover letter the last online, pc, console, web-based, mobile, or board game you played and why.  Add the subject:  ”I want to be your Marketing Strategist Summer Intern!”

I’ve seen and heard that Google can drive up to 90% of organic and referral traffic to a single website. Do I believe believe that Google is that powerful? Yes. So how should we marketers take advantage of Google’s search and display power to be on the top of the search list on the first page of Google? Here are six tactics with resources and a quick update to Google’s latest tweak of its algorithm.

1st rule of dominating on social + web: SEO optimization: What are your CORE keywords? http://bit.ly/zSrqPS

2nd rule of dominating SEO: What’s on your page? Here’s a nice guide. http://bit.ly/An0pNC.

3rd consideration of SEO: Are you on Google Merchant Shopping Center? http://bit.ly/z0ezzn

4th consideration for SEO: How is your client working with Google Places? http://bit.ly/xoQqth

5th thought on SEO: Have you used Google Plus for your client? http://bit.ly/AsySKO Try it!

Final consideration for dominating Google: How do you Youtube? http://bit.ly/Hd3Z3Y

2012 Update: Google Semantic Search http://on.mash.to/GUsiRM

Google revised their algorithm to be more semantic. Read this article for an overview. While we can’t view the algorithm, the tactics mostly stay the same. Remember to focus keywords on phrases to adapt for the change.

Plus forget about Google being a pure search engine. Hidden algorithm, cookies, and the integration of Google Plus weighs in on your personalized search. Whether or not you believe in Google’s “Do No Evil” motto, you’ll still want to know these tactics to get to the top of its first page.

View these tips and full page resources out on MentorMob.com.

Originally published in 2009.

Oh, the drama over a nun and her gelato! For the second time, Antonio Fedirici Gelato Italiano pushes the limits of tasteful advertising. The first involved a possible tormented kiss between a priest and a nun. With Antonio Fedirici Gelato Italiano’s newest ad touching on the aspects of the Immaculate Conception, the company instigates the age-old controversial question, “What makes a great ad?” Judging ads is no easy task. Millions of social media, marketing, and creative professionals have their own perspectives on what makes advertising great, but it filters down to three agreed upon points:

• relevance,
• degree of originality,
• and impact.

Is the ad original? As far as ads for gelato or ice cream are concern, the ad is extremely unique! Tying in religion to create an ad for gelato is very original.

Is the ad impactful? Does one even need to ask? There is enough controversy with the ad that it will be memorialized in the minds of all marketers and consumers. Crafting the ad campaign around the Immaculate Conception has triggered a massive response from consumers, and met the requirements for a great ad.

I believe that there is more than just the three known intersections for determining what is considered a great ad. Now what is not in this three-step analysis is the question, “Was it done tastefully?” This depends on the consumers of the ad. (The Advertising Standards Authority in the UK banned the ad, because a population of consumers is offended by the religious tone.)

As a social media marketing professional and a gelato lover, I found the campaign to be ho-hum. Tying in religion to gelato is still a little far stretch from relevance, but it does meet the three mainstream concepts. If you believe that the three criteria are enough that’s perfect. More or less the aim for the campaign was to generate controversy. But as a gelato lover, maybe they should try a “gelato is the cream of my life” campaign instead. I can imagine the campaign to be much more tasty.